Paid Advertising (PPC) – XENA Marketing

Pay-Per-Click Advertising

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What Is PPC (Pay-Per-Click)?

PPC, or pay-per-click, is a form of digital advertising in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your website rather than earning them organically through search engine optimization (SEO).

PPC ads can be displayed on various digital platforms, including search engines, social media platforms, and websites. The most common type of PPC advertising is search engine advertising, in which businesses bid for ad placement in a search engine's sponsored links section when someone searches for a keyword related to their business offering.

There are several types of PPC ads, including:

  • Search ads: These are the most common PPC ads displayed in search engine results pages.
  • Display ads: These are visual ads that are displayed on websites.
  • Social media ads are displayed on social media platforms such as Facebook, Twitter, and Instagram.
  • Remarketing ads: These ads target users who have previously interacted with your business or visited your website.

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XENA Marketing Agency is here to help businesses reach new heights in 2023. Our team of experienced professionals provides comprehensive Paid Advertising and PPC solutions that are tailored to each organization's unique needs and goals.