PPC, or pay-per-click, is a form of digital advertising in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your website rather than earning them organically through search engine optimization (SEO).
PPC ads can be displayed on various digital platforms, including search engines, social media platforms, and websites. The most common type of PPC advertising is search engine advertising, in which businesses bid for ad placement in a search engine's sponsored links section when someone searches for a keyword related to their business offering.
There are several types of PPC ads, including:
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